Well in comparison the others always just happen to remind everyone how good they were,obviously a lot of them host footy and pub shows,the newer generations of supporters and fans had not seen them play ,so the self promoting helps get tickets sold to a new audience.
The Brayshaw family is very well known here in WA as you know,i remember Ian brayshaw a brilliant cricketer, after retirement being a commentator,and purely concentrated on what was happening during the game ,and commented on that.To me James is exactly like that.
I dont know if James Brayshaw does the pub and footy circuit,if he does i have yet to hear him promote it. .