Player A charges at an ump and splats him on the ground - the AwFL ignore the incident.
The next week, the same Player A charges a different ump and causes him to spectacularly flip over the boundary and crash into the opposition cheer squad - the AwFL ignore the incident.
The next week, the MCG sells out and 90% of the little tackers are wearing Player A's jumper/number and the AwFL use highlights of his umpie bashing to spruik merchandise, game day attendance and sports betting agencies that take his collisions on a new betting line.