Many years ago the ECB (England and Wales Cricket Board) was allowed by the conservative government of the day, to sign off Test cricket rights to Murdoch's Sky, to provide better funding for the professional game and grassroots. The result was somewhat different, with cricket shrinking because not many people had access to Sky, and cricket was played less in schools and at grassroots. Sure, the AFL need to build women's AFL, but buyer beware because other codes are out there attracting the juniors. While pay tv models have become more sophisticated since then,. Free to air exposure has a big part to play in Mum's and Dads' decisions