Perth stadium on Friday evenings is also a place and time. Anywhere, anytime is inclusive of it.
The problem is while Friday nights may draw sponsor attention to the playing teams and show their brand, the teams playing also draw sponsor attention that fills the AFL's bags. Or not, in the case of Freo.
If your brand sucks, as Freo's has for near on 7 years, nobody in their right mind other than an egalitarian charitable organisation puts you on that stage.
I bet if you asked football departments of teams that travel long-hauls frequently, they'd rather steer clear of Fridays, Thursdays, Mondays and any other days and nights than Saturday and Sunday.
