As you say Sox, the AFL is an entertainment industry. The problem being that I don't find most of what they do to be entertaining. Sometimes on a Saturday I tune into NTV and watch the local rugby union - the sort of game you could go down the park and watch. And it is a genuine competition and entertaining. Or the Darwin footy where St Mary's always seem to come out on top, and that is entertaining. It is amazing how these things can be entertaining without all the razzamatazz.
The current AFL "gameday" experience is like a nightclub. They think that any break in the noise and we might all realise that we are bored and go home. But the best entertainment is the footy. And the best noise is the crowd noise. Yes, if I'm watching on TV I want an HD picture. And at the game I want replays on the big screen. If we want to model our game on anything, choose the EPL, not the superbowl.