all sounds very Richmond to me
click for reference
"Our Strong and Bold strategic plan is underpinned by five strategic priorities:
Win one or more premierships
Establish a powerful organisational culture
Develop a better understanding of our supporters
Increase revenue to ensure sustainability and success
Continually develop our facilities and infrastructure"
Not sure if the FFC has locked itself into an actual vision. Committing to playing high quality and entertaining football with the aim of winning a premiership would be an start.