Yeah, I dunno, hypen.
Having the extra long time frame gives wallies like Barrett and Ralph so many more opportunities to make complete asses of themselves.
Barrett has been abusing Freo for doing the same thing that he has been lauding Essendon and St Kilda for doing. As for Ralph, when he says you can put your house on something, you can be confident that it's never going to happen.
Besides, it gives wallies like St Kilda so many more chances to screw it all up and snatch defeat from the jaws of victory.
It's all pretty hilarious