Despite the Gold Coast being in a rugby league state, the NRL is onto its 5th different franchise. The other 4 doing so well that the NRL revoked their licences. The current team, The Titans, are generally considered a basket case by most who follow that stupid game. Baketball has tried twice and soccer also a couple of times, all with little success if not downright failure.
But apparently, if the AFL spends enough hundreds of millions of dollars, and gives enough handouts in the form of picks and academies etc etc they will prove everyone else wrong and establish a 2nd team in a non football state where no other sport has ever managed even a modicum of success.