One thing I've picked up on from this, which Joffa obviously feels too, is how far removed from the fans the industry is. The game is run by exfootballers and corporate high flyers who, if they've ever done so, don't seem to have bought a ticket to the football, or queued up for a pie, or sat in a crowd of people for a very long time.
The footy journalists don't quite know how to deal with it either, sitting up their in their catered boxes with their journo mates and their computers, watching the game behind protective glass and not wanting to upset the people who pay for it all.
And when Richard Goyder is in the paper talking about wanting a night grand final, despite his own research telling him the public would prefer to stick with tradition, it just all feels like they don't understand that the concept of being custodians of something that belongs to everyone. They're greedy bastards terrified of the world below them.