Yeah, you might be missing the point.
He doesn't have to earn it through on field or off field contributions to footy. He doesn;'t need that because he has a media profile. Remember we are talking about an organisation that doesn't put any regard on the integrity of the game but rather whatever earns the quids gets priority.
This is why the AFL has a fixture not a draw. This is why a peak 'sporting' body has an official brewing partner and an official betting partner....seriously, a peak 'sporting' body.
Promoting somebody with an impressive and long term history does not promote the game if people have forgotten about them (except footy tragics) You need an established media profile for the publicity because that attracts the dollars.
So yeah, expect KLangdon one day....if he maintains his media profile.
No such thing as bad publicity, right