According to demographic polling, Fremantle supporters are more likely to be women with a tertiary education.
Smart sheilas.
Good luck arguing with that.
Also, it is pretty apparent that winning is a bit dependent on who you are playing; ie, it is something you are not always able to directly affect or control. Selling success, in that light, is a fool's dream. You are laying yourself open to the mercy of others. And you can only do it half the year when you're playing games. Dumb.
Selling hope, on the other hand, is what a real winner does because it's in your control and available all year round.
Tell me Freo is not the Michelle Jenneke warm-up routine of hope selling.
Tell me Freo is not the ear-covering majesty of a Nat Fyfe hairdo.
Tell me success is forever and hope only fleeting.
And I'll point you in the direction of a smart sheila.