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TOPIC: Fan Activation

rogerrocks Fan Activation 6 years 1 month ago #57

rogerrocks
Returning to the topic of fan activation. I know it sounds kind of stupid, but I go to the footy for the footy. And naive as I am, I like to watch the warm up and see how the players look, and who is out there. And as a fan, I've been activated at the footy many times over the years. Any Derby win will do it. JLO's kick after the siren did it. A nine goal opening term against the Pies did it. The PF win over Sydney did it.
Not surprisingly there wasn't much that got the fans activated in the last couple of years. We managed a tired Freeeooo chant once or twice, but without much oomph behind it. Pav's final game was fun. Some of the close wins weren't bad.
Where I work we employ marketers. I honestly don't know why. You'll have to forgive me if you've done a marketing degree. But doesn't marketing seem to consist of ignoring the obvious? "Look, aren't our fans passionate! I know, we'll change the jumper". "Look, some of our fans seem to be making their own fun. This means we aren't doing our job of filling their whole game day experience with mindless fluff." "I've been watching the crowd, and quite a few of them are chatting to each other at quarter time. Maybe we need to make the music louder."
My futile wish is for us to play the sort of footy that really gets the crowd going. For all the speakers in the stadium to fail simultaneously so that we can chat between quarters without shouting. For no one ever to think that cheerleaders are the way to go. To have drums in the crowd. To be allowed banners of our own. To not have security guards standing round the ground when the game finishes. Even the wock.
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The_Yeti, purple kit, Placekick, Nodgey, Bizkit, pollyanna, Quasimodo, Ezzun, Moggill96, mule said You Beaut and this user have 2 others thankyou

Quasimodo Fan Activation 6 years 1 month ago #58

Quasimodo
Spot on roger rocks.

I get there 20 min early grab a vodka and lemon or scotch and dry as they are the only full strength drinks you could buy and Carlton mid tastes like urine. I sit and watch the warm up, then I read my footy record especially the trivia bits and how much you can get selling your chewing gum footy card your dad left you in his will, about 25c each if in mint condition.

I chat with the people around me and even sometimes my wife. The bloke 2 rows behind me tells me who he has put a bet on to kick our first goal, usually a list of 22 players. I stand and clap as they run through the banner. I listen and rock to our song and then TNT. I laugh at the lady next to me as she rocks out to it knowing she is most likely a Perry Como fan at any other time.

The bounce, cheer, the obligatory yell of "he's been doing it all day ump" as we finally get our first free kick. Smashing my record into a crumpled mess in frustration as we miss goals and umpires miss obvious free kicks " hasn't he got a back ump!"the high five when we kick our first goal and the bloke 2 rows back wins his bet.

Half time and 3 quarter are time for analysis with those around me. Who did well, who should be dragged, who will be dropped next week.

Then the end of the game, the elation of the win the song, tnt fireworks or tge slow trudge back to the train hoping next week will be better.

I don't need no activation

I don't need no thought control. To paraphrase Mr Waters.
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Bizkit, rogerrocks, pollyanna, snoop, Ezzun said You Beaut

shane Fan Activation 6 years 1 month ago #59

shane
AC-DC are the modern day Perry Como. Predictable tunes sung with a rebellious veneer around a culture of drinking, more popular nostalgically than they ever were in their heyday.

Essentially you're drinking a gin and tonic, listening to Perry Como and chatting with your neighbours over the back fence. You've become your mother.

I feel like you might need activating.
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FDB Fan Activation 6 years 1 month ago #60

FDB
Clearly, what's required in this and most other emergency activation situations is an octopus on a unicycle made of ice.



Failing that, an eagle carrying a bucket of water.
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Corporal Agarn Fan Activation 6 years 1 month ago #61

Corporal Agarn
Wow, Bon Scott is a sort of Perry Como clone. That's something I never thought I'd read, let alone on Dockerland.
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DS Fan Activation 6 years 1 month ago #62

DS
I can’t help but wonder how Quasimodo knows what urine tastes like.
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Corporal Agarn said You Beaut

Mike Fan Activation 6 years 1 month ago #63

Mike
There is enough public money invested in the sport to make it reasonable, in my opinion, to expect the clubs to publish more detailed information about their finances. I suspect that the largest source of revenue for the two WA clubs is from sponsorship, rather than ticket sales. If that is correct, 'fan activation' is not necessarily aimed at getting the fans motivated, but more at making them receptive to the messages to which they are being subjected. Ultimately the fans are the product that the clubs are selling.

Incidentally I don't think that is good or right - I think it neglects the fact that strident support by home fans can be an important factor in the outcome of a match, such that a winning team becomes self-fulfilling in the longer term. But unfortunately the world we live in seems to make a lot of room for people who come up with ridiculous terms like 'fan activation.'
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shane Fan Activation 6 years 1 month ago #64

shane
One of the Melbourne newspapers put out a report a few years ago (circa 2015). Fremantle's revenue was weighted towards supporters. Fremantle were ranked last for sponsorship revenue.
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Mike Fan Activation 6 years 1 month ago #65

Mike
I couldn't find that report, but I did find the club's Annual Report for 2017 which, to their credit, breaks down revenue into 11 separate streams. If you're interested:

footyindustry.com/files/2017%20Annual%20...0Annual%20Report.pdf

Other clubs are here:

www.footyindustry.com/?page_id=4121

Last year Fremantle generated just over $16m revenue from memberships, a further $1.6m from merchandise, and just over $2m from matches (hat tip to Morgan and his mates in the BW room) - so about $20m from fans. They further received $2.4m for signage, $1.5m from the 'dining room,' $1.2m from 'functions and events,' $6.2m in 'sponsorship revenue and finals bonuses' (ha ha), and $5m in 'corporate revenue.' I don't know what 'corporate revenue' is, but I can't imagine it comes from the fans? In any event, if we lump all those together as revenue from people who are paying for 'activated fans,' it comes to about $16m or thereabouts. So indeed, money from fans is more important to the club than money associated with the ability to activate fans. Although our biggest source of revenue was $11.2m from the AFL itself, which I guess mostly comes from TV rights, which I would characterise as sponsorship revenue (albeit beyond the control of the club).

On reflection, I can see the need (especially moving into an era where a crowd of 40,000 is going to leave 1/3 of the seats empty) to provide extra motivation for the less hardcore fans to turn up. Like everyone else, though, I am sceptical that this task is best left to those who coin phrases like 'fan activation!'
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Noddy Fan Activation 6 years 1 month ago #66

Noddy
If they over activate me I’ll stop going.
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rogerrocks said You Beaut

pollyanna Fan Activation 6 years 1 month ago #67

pollyanna
Thanks Mule, you ain't no donkey. That's incredible, Morgan and his mates spent more on grog than everyone else on man-purple stuff. Top effort.

Edit: oops, that was Mike and his calculator.
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mule Fan Activation 6 years 1 month ago #68

mule
It's the commercial radio DJ's doing their bit on the sidelines that gets to me most. I mean, really gets to me as in "what have we become as a species" gets to me.

I bracket them with car salesmen, cold callers and the sweaty residue I find under my watch band after a hot day.

Seriously, it someone went all "spider monkey" on them at the footy, I'd post the bail.
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dddocker Fan Activation 6 years 1 month ago #69

dddocker
I didn't realize I was a SIM card.
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The_Yeti Fan Activation 6 years 1 month ago #70

The_Yeti
You're not a SIM card, dddocker, you're a credit card. (They need activation as well)

Just keep forking out money when requested, thats all you're wanted for anyway
Egurls Suck!
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dddocker said You Beaut
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