I don't how game day experiences get better than watching someone race a digital advertising logo, while we eagerly wait to find out who has won a free flight from Virgin, get on a bet at each break, get really lucky and get a free Big Mac on Monday, and that's without even getting into the flame-throwers, fireworks, acoustic singers no one can hear, and continual plugs for a local radio station.
What's the term for it, crowd enragement?
If its a marketing man's idea of getting people scream 'get the Fkin footy back on already', their job is done.
You want the crowd to be spontaneously up and about? Play good, exciting footy. Anything else is advertising that manufactures an 'experience' as disposable as a Big Mac wrapper.