It doesn't make any sense at all. Why would a superannuation firm advertise on a pair of socks? What is the matter with these guys, as if you're going to show anyone before you put on your slippers at night (or shoes in the morning). Who is going to see them - your family? As if they'd care - your little tackers won't give a crap until you're dead and the wife's divorce lawyers already know which company has the funds. Your neighbours could care less, even if they could see over the fence on washing day, they've got their own socks; the neighbourhood homies would never nick them because they're too ugly.
They're just a pair of damn ugly socks advertising a superannuation fund - it's so stupid. It would make more sense to have one sock in sky-blue/white and the other in scarlet red/white. That's what Foundation Day means to everyone, the Freo Derby.