Freo are full of plans. None of them have delivered much as yet. The idea Lyon is one of the best coaches in the country is still conceptual IMO.
He failed with a plan to win a GF with Rolyball with a team that has one of the highest travel burdens. His strategies have been worked out by every team in the comp, and a team that was as tight as a drum in 2013, completely unravelled two seasons later. Now he has to do what he's never done before, and that's build a team from scratch around some key talent, and adapt his coaching and playing strategy, and still make it a winning one.
The idea an ETAF helps with that, is tenuous as best. The idea it will lure quality players is marketing at its purest. For the players the facility will be like a new car; it's got a great smell and feel for a while, and it makes you feel good about getting in and being seen with it. After a while, it's just a car.