Let's decode the message:
'more affordable ... with a wide range of seating options becoming available' means, I think, that there will be cheap season seats, but they will be in the locations that were deemed least suitable or attractive in the surveys that we were offered a few months back.
The test for me will be what my $695 (2017 premium subscription) will deliver at the stadium in 2018.
Remember when Docklands went to designated sections based on cost of ticket? The lower level of the stadium looked empty while the punters were in second level and above. If that strategy is used at Burswood, it will not be a good image for the broadcast partners nor for the Club.