Tough investigative journalism!!
" It is understood the naming process was led by The Brand agency, one of Perth's leading branding firms with links to Fremantle's executive."
"...... with links to...." !!!!!!
Gutless effort, not wanting to go as far as naming Steve Harris as the boss of Brand. Scared to even raise the suggestion of conflict of interest?? Let's just hope that Steve did this as a freebie. Given the end results you would have to hope so. A bunch of year 8 media studies kids could have done better with a relief teacher on a Friday afternoon.