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Message from the CEO
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TOPIC: Message from the CEO

Noddy Message from the CEO 1 month 3 weeks ago #1

Noddy
From the CEO last week…

‘Back in 2021 we presented to you, our valued members and partners, our four-year strategy and 2025 marks the end of that plan.

It was a bold strategic blueprint that provided our Club with a united and clear vision for our future.

From the 13 key metrics across our pillars of Football, Members & Fans, Culture, Community, Partnerships and Finance & Infrastructure, we are proud to have achieved eight of them.

However, we understand that the key metrics of at least one Men’s premiership, three top four AFL finishes and 80,000 members by the end of 2025 was not achieved.’

So what’s the next 5 year plan? Understate and overachieve is always a safe bet.
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Timbo29 said You Beaut

Straddo Message from the CEO 1 month 3 weeks ago #2

Straddo
We under-delivered on all our key metrics and going forward we plan to keep on doing the same thing.

The term "On the hook" really bugged me in that letter. Who was on the hook? Who was held accountable for not achieving any of the metrics? Crowd numbers, members and results all off by 30-100%. Turns out the only people on the hook at Freo are the members.

Members who don't get a say
Members who don't own the club
Members who it appears are only good for fronting up the cash to pay the salaries of the people who continue to make bold promises about a future that they continually fail to deliver.

For as long as members (I am as guilty as anyone) continue to tick yes to the "Will you be continuing your membership next year" question in the annual survey then there will never be any meaningful change to this club.

The thing that worries me the most, is that with the best list that we've had for a decade, we'll muddle around in the middle of the ladder for a few years, make a few finals, say it's good enough, and then it will all fade away and we'll have to start all over again.
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Burton, Timbo29 said You Beaut

themagoos Message from the CEO 1 month 3 weeks ago #3

themagoos
"We gave Woodside some easy soft social cred for a few peanuts."
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Noddy Message from the CEO 1 month 3 weeks ago #4

Noddy
Bloody Woodside, and Ross Lyon.
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Quasimodo Message from the CEO 1 month 3 weeks ago #5

Quasimodo
We aren’t members we are seat renters
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Mercury, Straddo said You Beaut

Bizkit Message from the CEO 1 month 3 weeks ago #6

Bizkit
Has everyone forgotten all the mocking for setting ridiculously high expectations back when that was announced? There's no point setting goals that are easy to achieve.

Similarly, not making difficult to achieve goals doesn't mean you are a failure.
Nathan: When did you get balls?
Simon: I've always had balls you've just never seen them.
Nathan: That's the gayest thing I've ever heard.
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FD1016, kidmaple, Raglan Matt said You Beaut

rogerrocks Message from the CEO 1 month 3 weeks ago #7

rogerrocks
Absolutely Biz. Our goal for next year should be a premiership. Why would you aim for less?
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FD1016 said You Beaut

Straddo Message from the CEO 1 month 3 weeks ago #8

Straddo
I care about what the club is doing to address not meeting those goals more so than the failure to meet them in the first place. Show us the action plan to improve on the last 4 years and the next set of strategic objectives.

The impression I get is that, as long as the sponsors are signing up and the fans are paying up and the club is generating money, then there really is no significant drive for the club to perform better on the field.
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Noddy Message from the CEO 1 month 3 weeks ago #9

Noddy
It’s simple….imagine a meerkat with an Eastern European accent….to be in a GF from way out West history tells us you’ve got to be in the top four, not bomb out at home in an elimination final. Sure we won 16 games, but so did a bunch of other mugs.

To be top four you have to have impact, be able to score quickly and sometimes in big numbers. You know belt the blokes who cheered at Crown when we got done in the final….stuff like that. Apparently they’re pretenders, going nowhere, let’s remind them of that.

So we need a change of strategy, sure defend but let’s show a bit of no guts, no glory, run and stun, overlap running .

I wouldn’t be happy if we miss top four in 2026, but I’d be gutted if I have to watch boring football and miss out too.
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docbert, Burton said You Beaut

Davo Message from the CEO 1 month 3 weeks ago #10

Davo
McCreery would be one of my favourite opposition players. He is tough, lighting fast, a tackling machine and only 24 y.o. The trouble is he is from SA and apart from money, what possible reason would he want to come and play in WA, especially since he's already in a Top 4 team and only has to travel a few times a year as opposed to every 2nd week?
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Noddy Message from the CEO 1 month 3 weeks ago #11

Noddy
Davo that’s great but what about his kpi?
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Davo Message from the CEO 1 month 3 weeks ago #12

Davo
What about it?
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Raglan Matt said You Beaut

Noddy Message from the CEO 1 month 3 weeks ago #13

Noddy
That’s the point of the thread, even if his were RS, it wouldn’t matter to us. His are good so he wouldn’t fit in.
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Mushroom Message from the CEO 1 month 2 weeks ago #14

Mushroom
He's a player we need.
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