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TOPIC: Member Pack

shane Member Pack 1 year 4 months ago #43

iPhones come in a really fancy box. In practical terms they could just send it to you in a padded envelope but making it a bit nice, gives people a sense that they have something of great value. Sending a nice envelope, with a couple of nice bits in them and a letter welcoming you to the club for another year makes people feel nice, and it adds an insignificant amount to the cost of doing business. Sending the cheapest sticker from the catalogue and a voucher to sort yourself out with a hat, that anyone could buy, doesn't make you feel as nice.

When your business model is heavily reliant on intangible, emotional concepts, making people feel nice is an investment in their future patronage.
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rogerrocks, Freosiren said You Beaut

Mushroom Member Pack 1 year 4 months ago #44

Yeah...but...when you buy an iphone you are signing up for a thing. A thing that comes in a box.

When you sign up for a club membership, you aren't signing up for something in, or out of, a box. The bloke who's decided to have the team do more football trainy stuff not at Cockburn Central West understands this and it's catching on. To my surprise yet great satisfaction.

Seriously, the last thing I or anyone really need is more dodgy cheap plastic stuff from China. If it was the foresight of looming plastic bits bans that had someone get rid of the devil that was the card lanyard pouch then all power to that person. If it was some IT nerd just riding the life in your pocket device wave, same net impact if not quite so philosophical.

I'll tolerate a very small amount of cheapo plastic bits, but I don't need more of them, in plastic bags in a plastic slide-seal satchel in a plastic bag in a plastic lined envelope or a plastic courier bag.

A tea towel would be great, though. Shame our dishwasher has no sticky out bits to hang one on.
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jezzaargh said You Beaut

Morgan Member Pack 1 year 4 months ago #45

Which is why Freo should do what the Perth Wildcats do and get the players (and maybe coaches and senior admin staff) to give the members a quick call to say thanks for signing up.

With 40,000 members that might be a bit onerous; but if you just called every new joining member, and on 5 year milestones, it would probably only be 100-200 calls a year for each player.

Of course you’d probably load up the young players and keep the senior players for the bigger milestones.

It costs nothing (about a day’s work for each player spread over the season) and would be much more meaningful for the fans than the membership department arranging a lanyard to be sent from China. It might also help the players feel connected to the fans, which is important considering they have them locked away in their bunker at Cockburn (especially during COVID times).
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pollyanna Member Pack 1 year 4 months ago #46

I would love to add something to this discussion, but given that I've become a euphemism for garbage there seems little point.

I did question the itemising of the envelope in last year's membership pack - this year they dumped the itemising invoice and outer mailing envelope and just stuck an address sticker on it.
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shane said You Beaut

Raglan Matt Member Pack 1 year 4 months ago #47

Raglan Matt
It's bound to, R34.
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brownmagic Member Pack 1 year 4 months ago #48

I still have all my cards and pins
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blockerhall, shane said You Beaut

Mushroom Member Pack 1 year 4 months ago #49

As do I. Including the punched out holes from when scanners weren't a thing.
The once white plastic of some of the old ones is reverting to its brown crude oil roots.
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Raglan Matt Member Pack 1 year 4 months ago #50

Raglan Matt
Who were the Unions players on those punchcards, Mushroom? Asking for a friend.
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blockerhall said You Beaut

Walter the baker Member Pack 1 year 4 months ago #51

Walter the baker
To those who are miffed at what they have received: don’t look into the packs that are provided by some of the other AFL clubs. If you do, prepare to be even miffeder.
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rogerrocks Member Pack 1 year 4 months ago #52

I’d like the phone call Morgan. But you can just imagine Zac Dawson in his prime, “Yes, of course I know how to mark and kick, now just leave me alone, I get enough grief from Ross”
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Morgan Member Pack 1 year 4 months ago #53

I think the prevailing view in these parts is that he didn’t get enough grief from Ross.
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Noddy Member Pack 1 year 4 months ago #54

This is the sort of topic the ABC radio announcer Nadia Mitsopolous lives for, hello next whinger er caller.

I don’t join up to receive anything other than a seat at the footy. Anything else is a bonus.
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shane Member Pack 1 year 4 months ago #55

Was it really worth looking up how to spell Mitsopolous to make that point?
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Blue1red1, pollyanna, Raglan Matt said You Beaut

Blue1red1 Member Pack 1 year 4 months ago #56

Hypen would love to have a crack at spelling Nadias last name!
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The_Yeti said You Beaut