OMG, Mushy,
That is plagiarism at it's worst. All they've done is fiddle with "Fresh, New Bold" and reworked it as "Bold and Strong".
Did they get Harris' Ad Agency work experience kid to out that together?
Dunno who this 'yon' bloke is but I think he's being set up to fail.
I think it's well past time to explain to these folk that they're not selling packets of cheese or houses but instead should be leaning heavily on the "Club" side of things where this kind of advertising 'taureau merde' isn't a good fit. Talk up the club as a club, talk up the players, talk up the members as members of the club....that'll sell more seats that recycling two word slogans.