You are right, Eggy. It's infiltrated and now it's going rampant.
I love irony, it's the spice of life, but I get quite disconcerted that professional sport - so naturally lending itself to promotion of healthy lifestyle choices - previously couldn't survive without tobacco and alcohol sponsorship and advertising, and now it is gambling and fast food.
It's worse now that the gambling companies paying the broadcasters enables them to offer billions for broadcast rights so we get more ads. It feeds on itself.
And then we get half-bit players like logue and acres able to leave Freo for more money. That came from betting agency ads.
How long before it officially becomes the Sportsbet Chas Brownlow Trophy?