Shane, I said "most players are following the rules, get rid of the ones that can't". Image is important for the young fellas coming up in the game, that is why whacking blokes in the head on field was cracked down on, after TV coverage became more extensive and available, not because of the potential for health problems. The AFL used the line "We can't have junior footy players emulating AFL players on field brawling" ( paraphrased)
As for role models, would Rioli be in this trouble if he was at a club who took a different view on what is acceptable? Using Johnno's indiscretion with coke as a "don't point fingers example" highlights the difference between 2 clubs, not the similarities.