Just like coaches shouldn't shove a game plan down player's throats and should instead adjust the game plan to suit the team, marketing departments shouldn't copy something that works somewhere else but won't work here.
If you've ever been to an NBA game you'll know the glitz and glamour just works and doesn't detract from the game, because it's in their blood and the crowd goes nuts for it.
If you've been to a Premier League game you'll know there's bugger all contrived entertainment because the crowd amuses itself with song, because it's in their blood and they go nuts for it.
We don't do glitz and glamour (the Steve approach) and we definitely don't sing (Aussie Aussie Aussie is not a song you $#^%ing $#%@s).
Basically what I'm saying is we should have a drink for every point and finish the glass for every goal, including dregs.
...Morgan, for the long ones do you use a text editor to avoid the session timeout?
