Champion Data are always amusing.
When the stats point to something and it doesn't happen, they never question their analysis of the stats. It's always the fault of an intangible, like polish.
My thoughts on that have been that Fremantle take a similar attitude towards statistics and have been actively trying to get turnovers inside 50, as well as goals from midfielders, because teams that win statistically do well in those areas. But those are just indicators, not causes and when you game the system the analysis breaks down.
So Fremantle spent a lot of time trying to lock the ball inside 50, to get turnovers, but they didn't work out the next move which is to score. That's sort of the crucial part. They just kept getting turnovers, then turning it back over, then getting turnovers; until everyone was so buggered from chasing around in the forward line the other team could run the ball out and score.
With the midfielders scoring goals, they would wait for the midfielders to get into the forward line to kick the goal at the expense of using a marking target or a small forward to crumb.
I believe the mathematical term for what they were doing is 'arse about'.