Yeah, naah, Shane.
There is money on it for Foxtel. They paid for it as part of the TV rights for footy. They may not have sold subscriptions on the back of AFL-X this year but if it takes off they will do next year.
In the meantime, they are making a quid on the back of selling subscriptions to their sport package of which AFL-X is part.
Channel 7 is making a quid selling advertising and the FL is making a quid on the TV rights deal.
Which brings me back to my original point, the purpose of AFL-X is extra money ala twenty20