Its a management position not a specialist position, Shane. He needs to develop and execute the strategy; he's been involved in professional football clubs for nearly twenty years.
The list management position is a position that requires ten years subject experience, its technical in nature same for coaching and performance roles etc. Bell needs to manage the managers and know enough to know when someone is bull dusting him. And then he needs the strength to sort it.
Great choice. He's not my ideal bloke, I think him ungrateful and whiny but he is perfect for this role. I see him dumping on Rosich and Lyon the moment he needs to. An agent of change.
My understanding is he was the one speaking up at board meetings.