What about 'the baby and the bathwater'. Let's just wait to see what is in scope in relation to this review - why it is being looked at - what benefit change ( if any ) will bring.

I do agree that an orderly review ( conducted with the aim of delivering benefit ) is needed at Fremantle and the timing is good for right now.

Stop squabbling kids.

No-one (apart from Hackdorn) said the anchor, colours and song were going to be summarily ditched. He's just stirring the pot and justifying his job.

The jumper colours have been tweaked in the past, but are always unmistakably Freo. Quote Rosich: 'Brand elements are all things that supporters hold sacred, like colours, the jumper, the song and logos.'

So the song isn't too flash, but I'd rather a mauled Volga Boat Song than a WW1 marching tune.

All together now,

"Pack up your troubles in your old kit bag
And smile, smile, smile..."

or maybe

"It's a long way
To the Grand Final
It's a long way
To go.."

Gatts, maybe that's why we aren't following soccer.

Collingwood may have changed their marketing, but they haven't changed their identity. Their jumper is the same, their colours are the same, their name is the same and the Magpie is the same.

Maybe Walls was right when he questioned what Freo stand for. Doesn't seem like it's too much at the moment.

Hey Shane, and maybe half the others on this forum...

Do you support Old Easts or the Sharks?

Occasionally a club will decide for whatever reason (usually marketing) that a change is needed. Is it always a bad thing? Not necessarily, although since the change to the Sharks, East Fremantle's fortunes have diminished a tad.

In case you haven't noticed, there's not one piece of official FFC clothing that has the word "Dockers" on it. Why? Because Levi Strauss owns the brand and won't allow any non-Levi clothing to be sold with the word "Docker" on it. That was a major blunder on the part of original naming committee, at least from a marketing point of view.

I'm not saying I don't like the current name. In fact I haven't heard any proposed name that I like better than the Dockers. But if the powers that be decide to change, I'll still be supporting the club. After all, it's only a name. And like that bloke Shakespeare kinda said, "A Docker by any other name...".

As for the club song, that I'm not so crazy about.

All I'm saying is I dont have a problem with a review being carried out. If it brings about change... so be it. Its still Fremantle no matter what jumper they wear.

North Melbourne had a chance to move to the Gold Coast, a $100m in infrastructure and cash sitting in their back pocket. It would've guaranteed their survival. But they chose (quite absurdly) to turn it down because of their history and tradition.

If carrying out this review means we're not faced with that having look at the option in 20 years time, I say... bring on the review!!!

Oh, and while we're on the subject, and for those youngsters who don't know better and for those with limited, selective memories: the Western Bulldogs used to be called Footscray; North Melbourne used to be called The Kangaroos and before that were called, umm, North Melbourne; the Sydney Swans used to be South Melbourne; and Brisbane used to be The Bears before they gobbled up the Fitzroy Lions.

So it's not like the concept is unprecedented.

hell yeah... let's get some CHANGE happening.

It can't be said often enough, can it.


HAGDORN.

You're trying to identify a problem that doesn't exist. The supporters like it, the sponsors like it and the cash is rolling in.

What are the motives for the review? Feng Shui? Victorian media? Docker Dave has stacked on the kilos and doesn't look good in the purple polo any more?


and if it is just Kim Hagdorn then here's a tip for Steve Rosich next time Kim asks the question.

"We're not looking at making any changes to the identity of the club, our focus for 2009 is getting it right on the field. You are a goose, who let you into my office, I thought you were banned from talking to anyone from out football club. Security!"

shane, Guy, you're just not getting into the spirit of things.

My vote is for the Fremantle Sardines.

I've read the article and Rosich's comments aren't too well thought out - probably the sort of thing a bloke brand new to a CEO job might say. The fact that he seems to contradict himself suggests a significant Hagjob.

Also, that article got 75 replies on the Hagblog. That might be something they'd be showing to their advertisers. Or not, if that's the best Haggers can do.

mangoraven, every one of those clubs was on the brink of extinction. Do you know something about Freo that we all don't?

Why did North Melbourne change it's name back? Why do the Bulldogs still have FFC on their jumpers? Why, if changing things is such a great idea, are they both still fighting for their survival, despite having more on-field success than Freo?

What is wrong with having a review of the colours, anchor and song. It does not mean they have to be changed, but if they can be made better why not change them. And by better I mean more acceptable to the public, that would be the only reason to change.

After all we have not been a very successful club by anybodys yardstick. If we keep on with the same old same old we will end up still being unsuccessful.

Who cares about the public? What about the 40,000 members?

I need to lie down somewhere quiet for a long time.

Review that.

OK, let's get this review under way.

Jumpers, 2. 1 home, 1 away. Tick.
Logo? Check.
Song? Yes, it's crap, but we're stuck with it - there's still TNT when we win. Next item?

OK, steve-o, now we've got everything we need to run onto the ground, how do we get this frickin team playing well enough to be top 4 on a regular basis, how long will it take, and if anyone says it'll be quicker if we ditch the purple, you'll have to say hello to my leetle friend.

Good work Drubbing.

Maybe Steve could take a look at ensuring we have enough players on the list to put 22 of them out there. They seem to be jumping a sinking ship at a rapid rate right now.

Hmm... Well, IMHO the colours are fine and the jumper is better than most of the clubs... given that most of the simple designs were already taken... But since their inception, I've never been very keen on the Freo song. It's just not catchy. The traditional Vic teams have catchy club songs. You can at least whistle to them. Maybe we should adopt an AckaDacka (AC/DC) song? Sort of Freo-ish!

"It's a long way to the top ..."

Catchy club songs? Maybe if your name is Bob Down.

Talk about jumping at shadows...

Nothing to see here people, let's move along.

The Hacker really knows how to get people going - question the stability of your team's identity and let them go ape arguing.

I like everything - even the song which I try and yell out as best I can with every game. I don't want some altered American cartoon jingle, or US Navy marching song. The only bit I know from the national anthem is the '...girt by sea..' bit - the Freo song I know.

This isn't an issue Hackers - THE ISSUE is Jeffrey.

Apologist.