Pfft. Blue and yellow, or worse, yellow and blue, now that is gay.

Our away strip = best jumper in the league by a mile.
Home strip = OK. I think the current simplified version is best, but I too hanker for the green 'camouflage' days. But purple rocks.

Song = unique = Freo. The ONLY problem I have with it is the start, takes too long to hit its straps, and it is a bit, well, ambiguous before we get to "Freo, Way to Go". Not sure what can be done there.

Logo = Easily recognisable. But logos really aren't a big part of tradition for me, and I am happy to see stylised versions or other options bandied around for comment.

Mascot = a divisive point. builders/boomers/GenX even GenY seem to hate him, BUT the kiddies absolutely love him. And you can't argue with that. While I'm here, whover came up with Grinder as the original mascot, well, nice try I suppose, but I rank that up there with one of the worst things we did.

Purple will be replaced by Ochre

All the Victorian club songs are total carp sung by aging nonces in stripey barber shop shirts. How the hell does anyone get inspired by Carlton's song - sounds like a lullaby!
Keep the song - which is based on the "Volga Boat Man" - a Russian worker solidarity anthem.
I dont buy the argument the anchor weighs us down - more like it keeps us stable so we dont drift aimlessly.
However, I think we should wear purple shorts with our white jumper, the all-white looks a bit pooncy.

Reported in the Worst... anchor and purple to stay!

http://www.thewest.com.au/default.aspx?MenuID=12&ContentID=96915

With the anchor weighing us down and so much bad feng shui, perhaps the match committee should start taking in to consideration players star signs and planetary alignments when picking the team. Surely this must be having some bearing on the on field performances also.

Journalists – Idiots !!

To conclude… If you don’t like purple, or the nasty names that go with it, tough !!
(PS Not that I would wish it on anybody, but I have heard people dressed in Black and White, Blue and Yellow and a lot of other colours called a lot worse.)

Be great if the colours were Day-glo, see them in the dark or little light, imagine glowing red,green and purple.

If anyone changes the logo or colours there are going to be some very unhappy supporters. We are a club with culture, not just a club who is a brand with disposable comodities like the blue and yellow scum, if those two things are changed, you will be taking abit of freo out of the club. The song could be changed, maybe with anchor's away like east perth has, but it really doesnt bother me. If anything, bar the song, is change, im whereing black for the entire of next season, like the man-u supporters did when they were annoyed at that american oil tycoon who bought the club.

I still can't believe a thread spawned from the delusional Hagger's has run this long.

Meanwhile at freagleland they've finally talked a sixth rounder into taking a coaching gig and I still don't think there's been any interest shown in the 'Kerr For Sale' sign.




Purple has always been the colour of Monarchs. Very difficult to make apparently. Unless of course you leave a blue singlet on the cloths line too long.

The royal colour, quite true. It was the exclusive colour of Roman Emperors, illegal for anyone else to wear. Prior to modern synthetic dyes I belive the only source of purple dye was to render down a small shellfish endemic only to the shoreline of the Eastern Mediterranean. Very expensive although apparently very very smelly.
Here endeth the lesson.

I'm still not sure we're getting it. The only really meaningful part of our corporate-inspired branding for me is 'The Dockers', a cynical but at least potentially inclusive marker of the fact that Freo is tied not only to football history but also to labour history, and that for a very long time the two were inextricably entwined.

No club in the competition has a symbolic regional link as strong as ours: that's our marketing 'angle'.

All I've seen in the press is this: i) everything about the club is open to review, at present and in the future, but ii) we'd never be so stupid as to threaten profits by changing a brand image that currently 'works'. Of course, if it stopped working, that is to say if it stopped bringing in money, we'd change it in a flash and sentiment be damned.

It's a subtle change but just the ticket I reckon.

Needs more red around the axe.

Possibly some sort of velcro set up where he could be holding a different players severed head each week to keep the kids interested.

Nice work Mission Man. That's more like it. I can identify with that now.

As long as he is straight to his word and doesn't talk a lot of smoke and shadows behind the windows he should be fine.

As for a new song i think this should let everyone know we are the rrollers

http://www.youtube.com/watch?v=eBGIQ7ZuuiU

I can't believe this non story about the Freo Colours & Song review had sooooo many legs, whilst watching Fox Sport last night this topic came up and was discussed thankfully only for a minute.
Hagdorn obviously didn't see the poll taken earlier this year and released I think it was on the AFL website poll that the worst song in the league is that of the mob's down the road, Hagdorn
is a joke and even funnier is that he is suppose to be the worsts chief sports editor...
In future we should not take any of his stories and or comments as serious.
Just ask Malthouse in the after match press conference Rnd 22
Freo beat the Pies and Hagdorn asked the most stupid questions from a journalist Mick's responses were classic..
Write a story about that Hagdorn.

But they are still doing a review. If there's no chance of change then why spend money on a market research company. I want Docker Dave and Ben Allan to get on the radio or the internet and tell me there's no chance of even some tinkering and apologise for using up money on non-events that could have gone to a members bar.

Tragic, you have absolutely nailed it. I've always thought that middle part of the song was going to waste and it gives the chorus much more bite. The perfect solution ...

Just y thoughts regarding all this marketing review talk, I am by no means a marketing guru but I love this club and have thought about these things a lot being a young graphic designer (plus ithis sort of thing just interests me??).

Colours - I love our colours all of them, but I think that purple really is the standout that has come to signify the club. I think it needs to be marketed a lot more, which I feel the club is doing with the purple haze games and so on to a certain extent. Lots of American sport teams use this colour really well and it can be a very strong colour if used correctly.

Logo - I think that our logo is one of the best in the league, simple and strong, uses all the colours in a even manner and can be easily used on merchading due to its shield like shape, if anything I think the font could be updated a bit to something more modern.

Jumper - Perfect as it is, both home and away, I feel that no club should change there original jumper ( I mean look at West Coast, I dont even know what there home jumper looks like, they just play in anything it seems.) The jumper is meant to signify what the players play for. Plus it is a very well designed jumper already, still simple like many of the older clubs and it utilises all our key marketing tools very effectively (which is hard considering we have so many colours)

Docker/Anchor Symbol - While the Dockers might not be the best name in the AFL (I still love it) it has a lot of potential if marketed and designed correctly ( i remember I use to have a old freo t-shirt with a illustration of a Docker on it and it looked brilliant) same goes for the anchor, the shape it self is easily recognisable, unique and also has meaning for the area. At least we have a name we can relate to unlike the poor Gld Coast supporters who have been given nothing. (don't get me started)

I think relly all the club needs to do is look at how these components are used in other marketing mediums, such as on the website, brochures etc, I fell it could be done a bit better personally. But please leave the existing symbols in place, because I will support them no matter what.