Steve Rosich has been in the CEO job for a couple of weeks and is already wanting to change our club and everything that is Fremantle.

http://www.news.com....thnow/story/0,21598,24305664-5005401,00.html

He's a weagle.

Hes got rid of Jeff, next we will be playing in pink and be moved out of Fremantle as well.

So does everybody get it now? The franchise is trying to improve its market share.

The burgers are better at Steve Rosich's place.

clowns....

"Chief football writer Kim Hagdorn"

do you just not get it or just not want to get it?

You're the last purple-lover I'll be going to war with Mr Smiley, but even Hackers can't just make it up:

'But what I have resolved is to work with the board, our management staff and stakeholders to sit down early next year and have a look at our club brand values.

'Once we've solidified those we can revisit our brand elements such as our song, jumper and logos.'

Hackers can spin it, but not out of thin air.

'Brand values'? 'Brand elements'? Put our 'song, jumper and logos' up for reappraisal?

I used to barrack for a football club. Not Kentucky Fried Chicken.

Surely, we need to stop pretending that we don't know what's going on here?

Look it's a bear?

Sorry Steve, we won't be fooled that easily.

Forget Rosich. The board is not only leaking like a sieve again, it's got competence problems. They've lost their nerve, dancing to the tune of everyone but the members.

Sometimes the clean outs shouldn't just happen at the player level.

That's too cryptic, Shane. Clearly something very weird is going on down at the club, but not in an interesting, Hunter S. Thompson kind of way.

Can you believe there are people putting forward the notion that it's a symbol that is holding the club down, and actually getting a hearing at board level?

Look, I may or may not have tasted a quiet Belgian beer or two today...

but one thing I know about sieves is they leak from everywhere. If we're going to clean out, let's clean all of it out.


Puppets dance to someone else's tune... a good puppet knows who's tune to dance to, a poor puppet tries to dance to everyone's tune.

I dunno, Hypen. It's hard to say. But something's afoot, and something's amiss.

I'm taking a wild guess, but I think some people with influence at Freo think that Robert Walls knows something about football.

Well it's time for Carp's to get a real job anyway, get him down at Freo. He'll sort em out!

Oh for ****'s sake. We don't win on the football field and its the anchor, the song, the guernsey. Are they completely stark raving mad? Look at Hawthorn, and the colour of their jumpers - surely a marketing disaster if ever there was one, but do they care?

One can get these things arse-about. You win on the field, and people love purple, and people love anchors. Hell, I'll even learn that bit of our song which I can never remember.

Are we going to do a Brisbane Bears and admit it was all a mistake? Start again? The Fremantle Dolphins? The Fremantle Jellyfish? A club song to the tune of Gilligan's Island, and for colours, lets go with something safe, some blue, some red and some white.

If we were a coffee shop, we'd be talking about changing from Gino's to Starbucks.

This Bullsharks argument has been going on since the club started. We are the dockers and should stay that way. We, the fans, love the purple and use it a a symbol for our support of the club (why else would I run around in purple basketball shoes?), and we know our song is crappy but it's ours.

The anchor is a sign of stability - what they need to do more than anything is go forward with stability (and I think Harvey is a good person to set our foundations on), build it up from the ground level with young players and it will all come together.

This brand this, franchise that crap is not going to help anyone. Win some games of footy.

It was only a year or so ago that Freo were saying we had 'the most marketable' brand of any sports team in Oz - anyone remember that? Some independent marketing survey (or something)...

Some wise old head told me long ago whenever you hear anything like this "consider the source" ...

Its Hagdorn folks, treat it with the credibility it deserves. On page 57 he's talking about Cousins being used in a mentoring role for younger players .... I just about spat my fathers day coffee across the paper when I read that one.

On a side issue, think of all the things Haggers could have written this week;

"Farmer retires - greatest indigenous goal kicker ever"
"Palmer - beacon of Freo's future"
"Voss - E-girls fail to purchase respect"
"Warnock - Hes staying, us media types were all wrong"
"Sumich - Surely someone wants him in a senior role?"

Smiley, I feel confident you did indeed have some Belgians. Impressed you were still awake at 10pm.

I like the song and while I'm not over enamoured with the anchor, everything else is about right as far as I'm concerned. Especially the purple. Leave the purple be.

The Sunday Slimes actually did us all a favour today, by showing us what our jumper would look like without the anchor (the anchor was cropped out of the picture). Horrible!

The Gold Coast Football Club has also done us all a favour, showing us their new colours and mascot. Horrible!

There is no problem with having a review, as part of the process of getting better, but for me, the story ends here: Keep the anchor, the colours, the logo and the song.